Marketing Specialists plan and execute campaigns that generate brand awareness, leads, and revenue for organisations. In Poland, salaries in this profession range from 5,000 PLN gross per month for junior digital marketers to 22,000 PLN gross for Marketing Managers overseeing multi-channel strategies and budgets. The average gross salary is approximately 9,000 PLN per month, translating to around 6,590 PLN net under a standard employment contract.
What does a Marketing Specialist do?
Marketing Specialists design and implement promotional activities across digital and traditional channels. Depending on the company and specialisation, this may include running paid advertising campaigns on Google Ads and Meta Ads, managing SEO strategy and content plans, executing email marketing programmes, overseeing social media accounts, coordinating events and PR activities, and analysing campaign performance using tools such as Google Analytics 4, HubSpot, or Salesforce. Larger organisations employ specialists focused on a single channel (e.g. PPC specialists, SEO Managers), while smaller companies expect broader generalist skills.
Key salary factors
- Performance marketing expertise — Google Ads and Meta Ads certified specialists managing significant budgets earn well above the average.
- Data analytics — the ability to analyse campaign data and make data-driven decisions using GA4 and CRM platforms significantly increases market value.
- Industry — e-commerce, fintech, SaaS, and gaming companies consistently pay more than traditional retail or non-profit organisations.
- Budget ownership — managers who directly control and are accountable for marketing budgets command higher salaries.
Salary by experience level
Junior Marketing Specialists with less than two years of experience earn 5,000–7,000 PLN gross per month, typically assisting with content creation, social media scheduling, and basic campaign reporting. Senior Marketing Specialists with four or more years of experience managing independent campaigns and channels earn 8,500–13,000 PLN gross. Marketing Managers leading teams, owning the marketing budget, and contributing to business strategy earn 15,000–22,000 PLN gross per month.
Career outlook
Marketing remains a dynamic and growing profession, driven by the continuing shift of advertising spend to digital channels. Performance marketers and marketing analysts with strong data skills are especially sought after. The expansion of e-commerce and SaaS businesses in Poland creates sustained demand for specialists who can generate measurable revenue impact. Marketing Directors and CMOs at larger companies can earn salaries well beyond the ranges shown here.
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